The concept I want to introduce is the Hegelian concept of ‘Geist’. When talking at a macro level about the rise and fall of civilisations or empires, the concept of Geist can be illuminating.
The point is that all national, religious and organisational success factors that can be identified by conventional study are secondary factors, the manifestations of Geist. The primary cause of success is Geist itself and the secondary factors are, in a sense, incidental. Even if an organisation possesses many of the factors that have made other organisations successful in the past, it will not be successful without Geist.
There is an analogy here with religious forms such as rituals, which are ‘left over’ by the movement of Geist. They may have been very useful at one time but, unless they continue to be infused by Geist, they become empty vessels.
How then can organisations deliberately tune into Geist? Leaving aside the moral questions for now, it is possible as Pierre Wack showed while working for Shell. His spiritual training with Gurdjieff allowed him to tune into macro scenarios like the coming Opec oil shock. But Geist (Arabic: Ruh) cannot be placed at man’s disposal – rather, we are at its disposal.