Political faultlines are determined by the limits of love. When analysing politics we typically focus on the areas beyond those limits, where the absence of love can be interpreted as hate. But no one wants to be identified as a hater because we like to see ourselves as lovers. In the aftermath of the Brexit referendum, despite the upswell of racism, Brexiteers deeply resented being identified with racism because they felt their own motivation to be love: love for their country as they understand it; love for Britishness as they know it; love for their community; love for people like them.